Developing a Fringe

World Festival Network and World Fringe can provide a consultancy service for festival start up and festivals needing a change or review. We offer consultancy on tailoring a festival model and structure to work towards your objectives.

We will use our festival experience to help you build a successful framework that will fit with your local community, your stakeholders, and help discover your potential audience.

Please get in touch if you are thinking of starting a Fringe in your area as we can advise on viability, scope and timescales at

We can review an established festival, give advice, troubleshoot and support.  For new Fringe Festivals we offer a ‘free’ first session and discussion, after this we plan charges according to budgets and resources.

Starting a Fringe

There are 3 main things you need to know when starting a Fringe.

 1) Know your venues

2) Know your performers

3) Know your audience

Why start a Fringe?

Think about why you want to develop a Fringe Festival. What is your motivation?

How would you describe your Fringe to stakeholders?

How big is the town / city the Fringe will be in?

Are there other Fringe Festivals in the area? Do they know about your plans?

What is Your Fringe about?

Is your Fringe a Fringe of another festival? If yes what festival and are they aware of your plans?


We also provide consultancy on…

Business Development

Audience development, business plan outlines, strategic development, troubleshooting, International partnerships and liaison

General Management

Staff structure, timelines, project planning, artistic direction, database management, event planning, budget outlines, registration terms and conditions and procedures

Funding Streams

Sponsorship, advertising income, funding applications, business liaison, in-kind support

Box Office

Box office solution advice and recommendations


Programming, communication and management, temporary venues and site locating, venue guide questions and structuring

Outdoor Events

Programmes Liaison with sponsors, programmers, local government departments, local agencies


Media advice and press release structure, press packs, contacts

Volunteer Management

Volunteer organisation and policy advice


“WFN has been an invaluable resource in our ongoing efforts to connect the Hollywood Fringe Festival with the world festival community. Through networking, forums, and advice, our first year’s festival will be all the better thanks to WFN.”  Ben Hill, Director – Hollywood Fringe

“As a newbie, we are super happy and want to share this with you. In setting up our Fringe we have been very fortunate to utilise the information from World Festival Network; and a special thank you Holly for your generous support. It has been a slow process, but made easier with support from you”. Tim & Misa, Festival Organisers – O’ahu Fringe, Honolulu

“After hearing Holly Payton from WFN speak at the British Arts Festivals Association Conference we were inspired to launch the Grassington Festival Fringe, which opened up a successful showcase for local and regional performers in North Yorkshire in year one. We aim to build on this and WFN will be a great tool to help us achieve this ambition. So all thanks to Holly for giving us the encouragement and motivation to make the fringe happen”. Amelia, Festival Director – Grassington Festival